Free Webinar · July 21, 2026

You're Good at IT — Just Not Those Damn Macs!

A straight-talk conversation about the one gap most Windows-first MSPs are carrying — and exactly what to do about it.

Tuesday, July 21, 2026 · 2:00 PM Eastern Hosted by Manny Palachuk · Guest: Justin Esgar 45 minutes + live Q&A · Replay within 24 hours

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Can't make it live? Register anyway — replay sent within 24 hours.

The Problem

You Already Know the Feeling.

A client's Mac won't connect to the VPN. The MDM profile dropped off again. A new hire shows up with a MacBook and your onboarding process has no idea what to do with it.

Your tech spends an hour on it. Then another hour. He's Googling. He's frustrated. You're not billing any of it.

And somewhere in the back of your mind you're thinking: we really need to figure out the Mac thing.

You're not alone. This is the quiet problem sitting inside almost every Windows-first MSP in the country. Not because you're doing something wrong — but because Macs weren't in the plan, and now they're everywhere.

The question isn't whether to fix it. It's how.

The Real Cost

Here's What Ignoring It Actually Costs You.

Most MSPs think the Mac problem is just an occasional headache. A few extra tickets. Some frustrated techs. It's not.

It costs you deals.

A prospect walks in with a mixed environment. You hedge on the Mac side. They notice. They move on.

It costs you clients.

The client with four Mac users has been quietly tolerating half-baked support for two years. They don't complain. They just start looking.

It costs you margin.

Every Mac ticket your team touches takes 2–3× longer than it should. That time isn't billable. It's a hole in your profit.

None of this shows up on one invoice. It bleeds out slowly. And by the time you notice, the client is gone.

Your Options

So What Do You Actually Do About It?

You have three real choices when there's something your business can't do well.

You can hire for it.

Find an Apple-certified tech, bring them on, train them up, put them on payroll.

For most MSPs under 30 people, the math doesn't work. Apple-certified engineers are expensive, hard to find, and you'd be hiring a specialist for a fraction of your tickets.

You can keep winging it.

Keep doing what you're doing. Hope your techs figure it out. Manage the client expectations.

You already know how this ends.

Or you can bring in a partner who owns it.

Find a team that does nothing but Apple IT — certified, experienced, working behind the scenes under your name. Your client never knows. You never have to say "we don't do that" again.

This is the option nobody talks about enough. And it's exactly what this webinar is about.

Why This Conversation

Why a 40-Year Industry Veteran Is Hosting This.

I've spent 40 years in this industry and coached IT service providers and teams all over the world to build stronger, more profitable businesses. I've sat across from hundreds of MSP owners and watched the same pattern play out over and over.

They're great at what they do. Genuinely great. But somewhere in their business there's a gap — something they keep patching instead of solving. And that gap quietly limits everything: how many clients they can take on, how confidently they can sell, how much their business is worth.

The Mac problem is one of those gaps. And when Justin told me what he built with VirtuaCare, I recognized it immediately — not as a product, but as the right answer to a real problem I've been watching MSPs avoid for years.

I didn't invite Justin to pitch you. I invited him because after 40 years I can tell the difference between a vendor and a solution. This is a solution. Come hear it for yourself.

Who's in the Room

Who's in This Conversation — and Why It Matters.

Justin Esgar — Guest

Founder & CEO, Virtua Consulting Group · Apple Premium Technical Partner

20+ years running an Apple-first MSP in New York. Creator of the ACES Conference. Speaker, author, podcast host. He built VirtuaCare because he kept getting calls from Windows MSPs quietly drowning in Mac support they weren't equipped to handle. He decided to be the answer.

Manny Palachuk — Host

Business Strategy Coach · Author, Getting to the Next Level

40-year IT industry veteran. Coached clients and trained teams all over the world. Hosts this conversation because he believes the Mac support gap is one of the most under-addressed problems in the MSP channel today — and Justin built the right solution for it.

What You'll Learn

In 45 Minutes You'll Walk Away Knowing:

Why the Mac problem is bigger than you think — and what it's quietly costing you in deals, clients, and margin
Why hiring for Apple support rarely makes sense for a Windows-first MSP — and what the smarter alternative looks like
How white-labeled Apple support actually works — what happens when a Mac ticket comes in, how it gets resolved, and what your client sees (nothing)
What it takes to confidently say yes to every client, every device, every time — without adding staff or changing your stack
Whether VirtuaCare is the right fit for your MSP — and what the first step looks like if it is

Social Proof

What Clients Say About Working With Virtua.

★★★★★

I've been working with Virtua Computers for over 10 years. After leaving the first company that contracted with them, when our IT contract came up for review, I rehired them at my new company. They are incredibly responsive, solutions-focused, work with a budget, and provide unwavering assistance to any level of tech savvy.

SkatingFan · Education · 10–25 employees

★★★★★

We have been a loyal Virtua Consulting customer since 2015. Virtua Consulting has been very responsive and able to solve the technical issues our staff are facing in the moment. They routinely stop by our offices to provide a check-in. They understand our needs and have been our partners in solving our IT needs.

Non-Profit Client · Nonprofit · 300–499 employees · client since 2015

★★★★★

Justin and the whole team at Virtua Consulting truly have been an invaluable support for our organization. They're incredibly knowledgeable, responsive, and trustworthy, making them our go-to when we not only need the core support, but even when we just need advice on technical direction. We know we're going to get a straight answer that's best for our business and bottom line.

CRey · Retail · 25–50 employees

VirtuaCare is built on the same team, the same certifications, and the same standard of service that Virtua Consulting Group has delivered for over 20 years.

The Offer

Show Up. Ask Hard Questions. Leave With a Decision.

This webinar is free. No pitch deck. No fake scarcity. No vendor parade.

Just a real conversation between a 40-year IT industry veteran who has watched MSPs solve — and avoid — exactly this kind of problem, and the one person who built the solution that actually works.

For webinar attendees only:

First month to set up. Second month to find your rhythm. Third month on us — to prove it works.

Common Objections

Already Thinking of Reasons This Won't Work for You?

We only have a few Mac clients right now.

A few is exactly the right time. The fewer Macs you're dealing with, the easier it is to solve cleanly — before it becomes a client retention problem.

Won't my clients figure out we're using a partner?

No. VirtuaCare works entirely behind the scenes under your brand. Your clients see you. That's the design.

We've been getting by without this.

Getting by and being confident are different things. Come to the webinar and see if the difference matters to you.

Save Your Seat

Register for the Webinar.

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If You've Ever Wished You Could Just Say Yes to Every Mac Question — This Is That Conversation.

Tuesday, July 21st · 2pm Eastern · 45 minutes.
One problem. One person who built the answer. A free third month if you move forward.

Reserve My Free Spot →

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