Tag Archives: Facebook

Facebook and Twitter Tweak the Rules for Content Marketing

If social media sites—and Facebook and Twitter in particular—are a part of your content marketing strategy, you’ll want to stay abreast of some recent changes. Facebook Earlier this year, Facebook announced that it would be making changes to the algorithm that chooses what posts appear in users’ News Feed “so people have more opportunities to […]

Social Media Post Frequency, Timing, and Length

If you include social media in your content marketing strategy, there are three things to keep in mind. You want to plan how often you’ll post, at what time of day you’ll post, and how long your posts will be. If you’re being truly social—posting pictures of your kids or your latest vacation—you don’t care […]

Social Media May Feel Necessary, but May Not Be a Big Win

When it comes to developing a content marketing strategy, you need a blog as a foundation and an email newsletter as your primary method of outreach to current and potential clients. But what about social media: Twitter, Facebook, LinkedIn, Instagram? I won’t lie. I think social media is largely a waste of time. From a […]